ABS Celebrates Beef Week and Beef Rep Roundtable

During the summer ABS hosts “Beef Week” and for the last 10 years this celebration has included honoring the top Beef Reps in their respective districts.  The ABS Beef Department invites the top Beef Reps from across the United States to participate in Beef Week and Rep Roundtable discussions.

ABS Beef Week Participants

Below is a schedule of events and pictures from the week along with the 2011 Honorees.

Beef Week kicked off on Sunday evening, July 31, 2011 with a trip to the Madison Mallards baseball game for some fun, socializing and relaxation from the days travels.

Beef Week Participants enjoying a Madison Mallards Game

Monday morning starts early at ABS Global headquarters in DeForest.  The Representatives are asked to prepare a brief presentation on their business and success stories along with options to learn and build from each other.

ABS Representatives Jon Herrick and Adam Noble answer panel questions on their business strategies and goals

ABS Representative, Brady Larson from Kansas during his presentation

Monday night the 2011 Honorees received their respective awards while enjoying dinner at Prime Quarter in Madison.

Prime Quarter allows guests to "prepare their own" choice cut of steak to their preference

Participants also enjoy the opportunity to tour the ABS facilities including the processing lab, distribution and bulls on display.

Eliza Roberts, ABS Semen Production Lab Manager, Discusses quality control measures with the tour

The ABS barn staff displays bulls for the tour

Tuesday, August 2, 2011 is always an exciting day for not only Roundtable Honorees but also ABS Global employees.  In an effort to say “Thank You” for everyone’s hard work throughout the year, the Beef Department hosts an annual cookout lunch.

ABS Staff members volunteer to help, prepare, cook and serve during the cookout

The Week ended with a tour and dinner at the Dekorra facilities, where everyone took advantage of the time to relax and socialize while taking in the view from Dekorra.

Beef Week participants enjoy the cool evening air and socializing at the ABS Dekorra Facilities

2011 Rep Roundtable Winners are listed below by Region.

  • Badlands Genetics, Donald and Sarah Nordby, North Dakota
  • Brady Larson, Kansas
  • Genetic Focus Inc., Doug and Michelle Birt, Iowa
  • Chrisman Cattle Services Inc., Travis Chrisman, Nebraska
  • Deryl Riley, Nebraska
  • Noble Genetics, Adam Noble, Colorado
  • Jon Herrick, Nebraska
  • Adam Simmons, Idaho
  • Casey Hagenah, Washington
  • Eddie Don Benton, Texas
  • Genetics Plus LLC, David McGlothlin, Kentucky

We would also like to congratulate Larry Rowden, for his 31 years of service and dedication to ABS Global and the AI Industry.  Due to an outstanding year, Rowden was named District Sales Manager of the Year!

ABS District Sales Manager, Larry Rowden, with his Representative Team Members during the awards banquet


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